Jimmy Wales said the new platform, Wikitribune, would be free to read and carry no advertising, instead relying on supporters to fund it, while the accuracy of its articles would be easily verifiable as source material would be published.
“The news is broken, but we’ve figured out how to fix it,” he said in a promotional video posted on the website’s homepage, which does not yet carry any news stories. The page indicates the platform will go live in 29 days.
The initial goal is to raise sufficient funds to hire 10 professional journalists. The website is set up to encourage supporters to give $10 (R130.73) a month, but the amount and frequency of gifts can easily be modified.
The online proliferation of fake news, some of it generated for profit and some for political ends, became a major topic of angst and debate in many developed countries during last year’s US presidential election.
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Charlie Beckett, media professor at the London School of Economics, welcomed Wikitribune as an attempt to tackle the lack of public trust in mainstream media, but questioned whether it would have the scale and reach to stem the flow of fake news.
“The kind of people who will pay attention to Wikitribune and contribute to it are people who are already pretty media-literate,” he said.
Wales argued in his video that because internet users expected news to be free, news sites were reliant on advertising money, which incentivised them to produce “clickbait” rather than quality output.
He also said social media networks, where an ever-increasing number of people get their news, were designed to show users what they wanted to see, confirming their biases.