Thorsten Heins, CEO of Research in Motion, introduces the BlackBerry Z10.
Thorsten Heins, CEO of Research in Motion, introduces the BlackBerry Z10.
Chief Executive Officer Thorsten Heins points to a new RIM Blackberry 10 device during its launch in New York.
Chief Executive Officer Thorsten Heins points to a new RIM Blackberry 10 device during its launch in New York.
A man uses an Apple iPhone to photograph new Blackberry devices during the Research in Motion (RIM) Blackberry 10 launch in New York.
A man uses an Apple iPhone to photograph new Blackberry devices during the Research in Motion (RIM) Blackberry 10 launch in New York.
An attendee reaches out to grab a newly launched Research in Motion (RIM) Blackberry 10 device in New York.
An attendee reaches out to grab a newly launched Research in Motion (RIM) Blackberry 10 device in New York.
Attendees look at new phones at Research in Motion's (RIM) new RIM Blackberry 10 device launch in New York.
Attendees look at new phones at Research in Motion's (RIM) new RIM Blackberry 10 device launch in New York.
Singer Alicia Keys, the Global Creative Director of Blackberry, speaks in New York.
Singer Alicia Keys, the Global Creative Director of Blackberry, speaks in New York.
By making an Android device that boasts a large touchscreen and a physical keyboard, BlackBerry hopes to snag a niche in the touchscreen-dominated Android market.
By making an Android device that boasts a large touchscreen and a physical keyboard, BlackBerry hopes to snag a niche in the touchscreen-dominated Android market.
Thorsten Heins, CEO of Research in Motion, which is changing its name to BlackBerry, is seen in Toronto on a video link from New York as he introduces the BlackBerry Z10.
Thorsten Heins, CEO of Research in Motion, which is changing its name to BlackBerry, is seen in Toronto on a video link from New York as he introduces the BlackBerry Z10.
Arun Kumar, a senior product manager for BlackBerry, shows off the new BlackBerry Z10 during the global launch of the company's new smartphones in Toronto.
Arun Kumar, a senior product manager for BlackBerry, shows off the new BlackBerry Z10 during the global launch of the company's new smartphones in Toronto.

BlackBerry launched its comeback effort on Wednesday with a revamped platform and a pair of sleek new handsets, along with a company name change as part of a move to reinvent the smartphone maker.

Canadian-based Research In Motion said it changed its name to BlackBerry as it launched the BlackBerry 10, the new platform aimed at helping the firm regain traction in a market now dominated by rivals. - Sapa-AFP