Pieter Verkade would replace Christian de Faria as MTN Group’s chief commercial officer from February, the company said yesterday.

Verkade is currently the chief executive of MTN Cyprus. His new role entails leading the direction of the innovation, products and services strategy, including marketing.

Sifiso Dabengwa, MTN Group chief executive, said Verkade’s appointment came at a critical point for the company as the operating environment was changing rapidly.

“We have entered a phase where network operators have to compete on more than just products and services,” Dabengwa said. – Asha Speckman