UK pulls Lego figures from Scottish ad

Comment on this story

The British government has removed images of Lego figures that were depicted enjoying the possible gains of Scots rejecting a vote for independence after the Danish toy maker complained about the use of its characters in an online campaign.

The government made a list of 12 things Scots could buy with the extra £1 400 (R24 870) a year it said they would have if they voted to stay in the UK in a September 18 referendum, using Lego to illustrate the options.

The choices, posted on Buzzfeed and a government website, ranged from taking a holiday outside Scotland, with a Lego woman tanning on a beach, to watching soccer club Aberdeen play all season.

A spokeswoman for family-owned Lego said the company had asked the government to remove the figures. They were duly replaced with generic images. – Reuters

sign up

Comment Guidelines

  1. Please read our comment guidelines.
  2. Login and register, if you haven’ t already.
  3. Write your comment in the block below and click (Post As)
  4. Has a comment offended you? Hover your mouse over the comment and wait until a small triangle appears on the right-hand side. Click triangle () and select "Flag as inappropriate". Our moderators will take action if need be.

  5. Verified email addresses: All users on Independent Media news sites are now required to have a verified email address before being allowed to comment on articles. You are only required to verify your email address once to have full access to commenting on articles. For more information please read our comment guidelines