TRUMPETER Hugh Masekela, and MiCasa front-man J’Something have set off on a journey to create a song inspired by each other and the rich heritage of South Africa. This diverse collaboration by two celebrated icons from different generations and genres has resulted in the launch of Heaven In You. The video captures something of their behind-the-scenes magic. Developed by Mercedes-Benz, this is the fifth in a series of short films under a successful SUV campaign “Find Your Best - #EveryTerrain”.
In each episode, this unlikely duo travels to a remote corner of southern Africa. On varying terrain, and inspired by their experiences, they need to produce a one-of-a-kind creation to “find their best”. Each duo has just 48 hours to complete their specific challenge – expect tensions to run high as the stories unfold.
In episode 5, Hugh and J’Something talk the language of music as they drive along the Garden Route in the new Mercedes-Benz GLS, in search of inspiration. Their task was to record an original song, which resulted in Heaven In You. The haunting lyrics tell of Hugh’s love for his homeland despite his exile during the country’s troubled past.
“Spending 48 hours with one of my mentors and someone I look up to in the music industry has been the highlight of my career. Listening to Bra Hugh talk about SA as his ‘first love’, witnessing the beauty he sees in everything – the land, the people, the endless opportunities – and then watching him translate this passion into music was awe-inspiring.”
“ Heaven In You is more than just a great song; I wanted to write a love letter from Hugh Masekela for South Africa that captured his relationship with the country and my respect, love and gratitude I have for this land. I hope this song will inspire people to love and appreciate every curve of this beautiful country,” says J’Something.
“These films celebrate our culture and diversity superbly,” says Selvin Govender, Marketing Director, Mercedes-Benz Cars. “Our aim was to create credible, character-driven content that is engaging and compelling to a broad local audience.”
“We’re highlighting the encompassing beauty of our country and bringing home what South Africans love about our lifestyle,” adds Govender.
Look out for the #EveryTerrain video which will be released each week in the lead-up to Heritage Day.
l To see the video: www.every terrain.co.za else click on the QR code