London- It was once known as “mother’s ruin” – and seen as the preserve of older drinkers.
But gin has undergone a renaissance to become a trendy tipple among young drinkers, with sales rising by a quarter in three years.
And there’s far more to be had nowadays than the standard gin and tonic.
Many small distilleries offer unique blends featuring different herbs, including mint, lemongrass and even lavender.
A survey found that over half of adults quizzed still saw gin as an older person’s drink. But more than 40 percent of those aged 18 to 34 had drunk it in the past year, compared with just over a quarter of the over 45s.
Britain’s favourite white spirit remains vodka, which accounts for more than 60 percent of the market sales, figures show.
Gin still makes up less than 20 percent, although spending on the spirit this year passed £1-billion for the first time.
Market analyst Mintel, which quizzed 2 000 adults as part of the research said, young drinkers see gin as “the most sophisticated” white spirit.
Daily Mail