Are Uggs on the way out?

Comment on this story
ugg boots afp AFP Figures released last week by Uggs' parent company showed a 31 percent drop in profits.

London - At last there’s news that the popularity of Uggs, the sheepskin boot of choice for Wags and Towie stars, is waning.

Figures released last week by Uggs’ parent company showed a 31 percent drop in profits.

And although the firm is putting this down to milder weather, sartorial watchers (and men, who put them in their top 10 women’s wardrobe hates) amongst us will be hoping that the vogue for sexless footwarmer-style boots is on the way out.

It was California’s favourite surfer girl Cameron Diaz who brought them to prominence in 2001. In the UK and America they’ve become a yummy mummy uniform, worn around town, out to dinner and even - heaven forfend - under wedding dresses!

But it is not all doom and gloom for the brand.

This season’s leather range is chic and different. Having never owned a pair before I’m hoping to receive the heeled suede Calynda boots for Christmas this year. So there may be life in the old Ugg yet. - Daily Mail

Get our free Lifestyle newsletter - subscribe here...

sign up

Comment Guidelines

  1. Please read our comment guidelines.
  2. Login and register, if you haven’ t already.
  3. Write your comment in the block below and click (Post As)
  4. Has a comment offended you? Hover your mouse over the comment and wait until a small triangle appears on the right-hand side. Click triangle () and select "Flag as inappropriate". Our moderators will take action if need be.

  5. Verified email addresses: All users on Independent Media news sites are now required to have a verified email address before being allowed to comment on articles. You are only required to verify your email address once to have full access to commenting on articles. For more information please read our comment guidelines