Ipanema has announced that South Africa’s favourite sweetheart, Bonang Matheba, will be its new continental brand ambassador across Africa, bringing her elegant touch and love for fashion to the soulful, summery brand.
Named after the iconic Ipanema beach in Brazil, the brand’s fashionable yet relaxed feel has long been associated with Brazilian-born beauty and famous model, Gisele Bündchen. Ipanema’s decision to bring Queen B on-board as the quintessential African ‘Ipanema Girl’ is a bold move for the brand, reflecting a shift towards a more afro-centric focus.
R319.95 Swarovski crystals
Bonang is best-known for gracing South African TV screens as the presenter of hit South African shows like Top Billing and the Afternoon Express, and along with her role as presenter of the popular Front Row a radio show on Metro FM, Queen B has managed to attract a massive fan base and following.
"It's truly an honour to be the face of Ipanema Africa - a brand that gives you comfort ensuring you have the most fun, in beautiful sandals," says Bonang Matheba.
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Hit the beach or the streets in one of the latest styles from the recently-launched Ipanema collection – featuring slick summer trends, Swarovski crystals and so much more – available at leading retail outlets nationwide from R199.95.
IOL adapted press release