Athleisure, the elevated-sporty clothing category that rocketed such brands as Lululemon and Under Armour to global success over the past half decade, appears to be hitting a plateau this year.
Prices on units have been generally decreasing, and the growth of sales in active-wear is levelling off.
But it's flattening out at an extremely high level, and prices are dropping because huge outfitters such as Walmart and Sports Authority are offering discounted versions of the items you might buy at a pricey yoga boutique.
So, as a matter of fact, more people have access to athleisure apparel, and it's becoming more mass.
Basically, it's settling in for the long haul.
If you can't beat it, join it, right?
The Dos and Don'ts of wearing Athleisure:
If you wear a material in the same manner that it's used in athletic wear (as in shorts), there's no way to avoid giving off the impression that you just got done with a workout.
Athleisure Varsity jacket by Nike. Credit: Supplied
Athleisure mesh dress by Marianne Fassler. Credit: Supplied
Athleisure Top Shop lace trim running shorts. Credit: Supplied
The reason athleisure works is because it looks as though the wearer put in some effort and spent some money, even though he's wearing comfortable clothes.
Go too slouchy, and you'll just tell the world that you've given up.