Johannesburg - Verve received an email newsletter about South African Fashion Week, which ended on Saturday. It included a section on fashion etiquette, which we thought worth sharing:
l Don’t even think of arriving without an invitation.
l It’s not chic to be late.
l Have a “I know I’m in fashion” expression on your face.
l Have your business card ready at all times – this is a networking opportunity.
l Learn the designer names off by heart.
l Have something interesting to say about your favourite designers, or at least know where you can buy their garments from.
l Make sure you know who your favourite media person is – you might bump into her or him.
l Rock South African designer outfits to the shows.
l Get to know the designer whose show you are attending.
l Watch your hairstyle – the person behind you may also want to see the show.
l No jeans whatsoever.
l No Cinderellas.
l Don’t wear clothes one size too small.
l Make sure you hold your handbag correctly.
l Be on trend.
l Don’t be photographed with a drink in your hand.
l Don’t pose for a picture.
l Don’t hang on to your partner.
l Don’t jump the queue getting your favourite drink.
l Wear only your most beautiful black shoes when sitting in the front row. #FROW
l Don’t cross your legs when you sit in the front row. #FROW
l Make sure you are photographed and seen by the right people.
l No stampeding.
l Don’t chew gum – you may be caught on camera with your mouth open.
l Don’t whistle or shout – it is fashion you are watching, not a sports game.
l Don’t scale the gifts out of the goodie bag on the seat next to you.
l Don’t sit in someone else’s seat.
l Don’t be photographed with your hands on your hips.
l Don’t pretend you are media if you are not.
l Air-kiss everyone – accompanied by a “mwah” sound. - The Star