Ray-Ban's latest eyewear collection features five materials – denim, leather, velvet, titanium and steel.
The brand says in a statement that it is pushing the boundaries of design, style and technology.
The collection comprises
DENIM – RB2140
For the first time ever, the iconic Wayfarer is offered in solid denim, a unique style produced using Ray-Ban’s high-tech manufacturing process.
The frames are made of 100 percent ultra-resistant denim with a very thick thread count layered with polypropylene and acetate. The two are fused through an accurate layering process carried out at temperatures up to 200°C to achieve a perfect adherence.
The result is a multi-layered (four to five layers) solid-denim Wayfarer, finished by hand for a unique and distinguished look.
The Denim-RB2140 will be available in stores from October 2014.
VELVET – RB4171
The must-have Erika has been completely revamped, the acetate frames screenprinted using a high-quality flocking process that produces a velvet finish and guarantees the texture keeps an extra-strong hold on the structure. (Flocking consists in the application of screenprinted velvet onto the adhesive coated surface of the frame.)
The resulting Ray-Ban sunglasses are smooth as velvet and offered in five colours: blue, black, red, purple, and yellow.
The Velvet – RB4171 is currently available in stores.
LEATHER – RB2140QM
For the first time ever the iconic Wayfarer comes clad in leather. A combination of craftsmanship and innovation has given life to the ultimate leather look.
The frames are carefully coated in genuine calf leather using the “glove” system – leather is dunked in water allowing it to expand; it then shrinks onto the frame as it dries giving skin-tight adherence.
The leather Wayfarer is currently offered in two colors, brown and black, and features polarised lenses. Further colours will be released in September 2014.
TITANIUM – RX8721
This optical style revels in technology beyond imagination. Titanium is an extremely pure, nickelfree and hypoallergenic material that’s also ultra light. The sleek, minimal design is made of 100% titanium alloy, laser cut for maximum precision to showcase the extreme attention to detail. The Titanium-RX8721 features the Light Ray Hinge, which allows the frames to be assembled without welds or screws. The result is a clean, modern design that ensures maximum comfort and longevity, and makes it the lightest model in the Ray-Ban range.
The Titanium – RX8721 is currently available in stores.
STEEL – RB3513 Metal Generation 2.0.
This thin, flat-metal frame applies an ultra-light and comfortable fit to the most iconic product in the Ray-Ban range.
A unique laser-cutting process allows a stand-out effect that underlines the smallest details as well as creating a striking look. The Steel – RB3513 is currently available in stores.
For more information, visit www.ray-ban.com