Superga brings fashion play to sport


Yesterday, Superga Sport launched the Spring/Summer collection for 2017/2018.

The launch was held at Beechwoods Gardens where various sneakers were showcased, including the Ivan Lendl range.

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Superga's wedge platform sneaker. Picture: Thobile Mazibuko.

The range hasn’t been launched anywhere else yet other than South Africa.

The Ivan Lendl range by Superga. Picture: Thobile Mazibuko.

“This is the new Superga sport range, internationally we haven’t even launched the Lendl range, which is after Ivan Lendl, one of the famous tennis player of our time.There’s also a Club S range which we launched last year,” said Katy Ward, marketing manager at Superga.

2730 platforms sneakers. Picture: Thobile Mazibuko.

Superga’s fashion play on sport was inspired by that fact the brand itself was the original sport shoe and they’re bringing back that heritage.

They have the 2730 proper platform wedge, a brand by New Style and platform velvet. Also,for next season, Superga promises cool sneakers which are fashion  forward with a touch of velvet. 

Sneak peak: A velvet sneaker for next season's collection: Picture:  Thobile Mazibuko.

Also on the collection are kid’s sneakers and cool boots for men.

Sneaker for kids: Picture: Thobile Mazibuko.

My sit down with the King of fashion in South Africa

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