The strength of the BMW M4 Coupé is evident in every detail.
Los Angeles, California - Can-Am has added two more videos to its star-studded US marketing campaign for the distinctly oddball Spyder three-wheeler.
The spots features IndyCar driver Danica Patrick with TV personalities Brooke Burke and Steven Tyler in a play on the problems celebrities worldwide have getting away from the paparazzi.
The premise is that Ms Burke and, in the second video, Mr Tyler, get mobbed by the 'paps' and call for help from Patrick, who rushes to the rescue - in some spectacular riding footage - aboard a Spyder, whisking them away from under the lenses of the frustrated photographers.
Besides, since when did we need an excuse to publish footage of the delectably diminutive* Ms Patrick in tight-fitting bikewear?
*Did you know that when she became the first woman to win an Indycar race, in 2008 at Motegi in Japan, the trophy was nearly as tall as she was?