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Chev Adra could take on Ford EcoSport

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IOL mot pic feb6 Chev Adra Concept 1

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Chev Adra Concept has all the advantages of a traditional SUV in an overall length of less than four metres.

New Delhi, India - It's only right that the Chevrolet Adra SUV concept should make its world debut at the Delhi Auto Expo.

This chunky show car was developed entirely by Indian designers at GM's Technical Centre in Bangalore, using Chevrolet's global design language, infused with a healthy dose of Indian flavour, to appeal to the next generation of customers, who will follow in the tyre-tracks of those who rejected the Tata Nano as 'too cheap'.

TRADITIONAL SUV

The Adra has all the advantages of a traditional SUV - high ground clearance, exceptional all-around visibility, a high seating position and generous interior space - in a compact package with an overall length of less than four metres.

"It represents a new possibility for the fast-growing compact SUV segment," said GM India boss Lowell Paddock in his presentation. He didn't mention a possible production version, but it's not unlikely given that GM India has no current model that compete with the Renault Duster and Ford EcoSport.


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