Consumer Protection Act explained

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There’s always one. One schoolkid – it’s usually a boy – who will direct what he thinks is a terribly clever, brazen question to a visiting speaker.

Last week was no exception. I was talking to a group of high school kids about the Consumer Protection Act at the invitation of their business studies teacher.

They were a lively bunch, flinging up their hands to ask mostly very intelligent questions. Then it came, delivered with a straight face: “So what happens if someone goes to an escort agency, and they aren’t happy with the service…?”

Well, he’d have redress, of course, as long as that service wasn’t illegal.

When the act becomes effective on April 1, it will give consumers the right to demand quality service and to full disclosure of the price of goods and services, and protection against false, misleading or deceptive representations.

Predictably, the section of the act which is shaking up the marketplace most is Section 56: “Implied warranty of quality”.

For decades, many retailers have adopted a “sorry for you” attitude when their customers return problem goods.

Either they refuse to accept that the goods were defective in any way, or they begrudgingly take the goods back and issue a credit note, valid for a short period of time.

In short, they’ve assumed total power to decide how to respond when problematic goods are returned.

Actually, common law has for many years protected consumers against defective goods – though few realise this – but it doesn’t give consumers the right to decide how they’d like to be compensated, leaving suppliers to decide what to do, if anything.

And manufacturer or store warranties limit recourse to repairs, because it’s obviously much cheaper for a company to repair an item than replace it or refund a customer’s money in full.

But the act has turned that status quo on its head, giving the consumer the power to decide on the remedy – and he or she is backed up by a Consumer Commission and Consumer Tribunal which have the power to impose hefty penalties on companies which fail to comply with the terms of the act.

If goods bought by consumers fail in some way, the consumers get to decide which of the three Rs – a refund, replacement or repair – they want.

If the consumer opts for a repair, and that repair fails within three months, or “a further failure, defect or unsafe feature is discovered”, the supplier must replace the goods or refund the customer.

The only exception to this is when consumers know and accept that they are buying low-quality or defective goods.

If a consumer opts to have goods repaired, the statutory warranty on the goods as a whole is extended for a further three months.

But, says Chris Charter, a director in the competition and regulatory practice at Cliffe Dekker Hofmeyer business law firm, if that repair fails during that three-month period, the consumer doesn’t have the right to demand a refund at that point.

“It’s then the supplier’s prerogative to replace rather than refund.”

How so? Because the wording of the act gives the supplier the discretion to choose replacement or refunding, he says.

“If the repair fails, the remedy is not ‘at the direction of the consumer’ as with the original failure.

“Taking the wording at face value, it then seems that the supplier can elect to replace or refund where the previous repair does not hold within three months.

“It may be, however, that the replacement results in the original six-month warranty period starting anew, so that the consumer will have another opportunity to demand a refund if the product proves faulty.”

In other words, if you’re gatvol of the product by that stage, after two failures, you won’t be entitled to demand your money back – you’ll have to accept a replacement if that’s what the supplier opts for.

And only if the replacement proves to be defective will you be able to demand a refund.

This may lead consumers to conclude that they’re better off asking for a refund the first time a product fails, when they have the right to choose the remedy.

Ina Meiring, director at Werksmans Attorneys, anticipates problems with the practical enforcement of the act’s “refund, repair or return” section.

“There will no doubt be disputes over goods returned for refunds well into that six-month period,” Meiring said.

“Take a pair of shoes, for example – what the consumer regards as a ‘failure’ of the shoes, the supplier may well regard as normal wear and tear in the course of five months, or accuse the customer of some kind of abuse, such as walking over gravel.”

Challenges include getting this act into the heads of both consumers and businesses; dealing with dispute situations which boil down to “he said, she said” with no proof on either side; and, as always, enforcement.

One last, important word about returns: One of those bright young things in that classroom last week had read an e-mail doing the rounds about the act, which mentioned giving consumers the right to return “impulse buys” within a certain number of days.

“So if we buy a top and decide we don’t want it, can we return it and ask for our money back?” she asked.

That may be true of goods bought via direct marketing – when the “high pressure” sale was instigated by the supplier – but the act certainly doesn’t compel suppliers to take all goods back if they are not defective.

Many retailers do accept non-defective goods back within certain time frames in exchange for a voucher, as a customer-friendly service, but it’s not a legal requirement – not now, and not from April when the act comes into force.

Oh, and about those vouchers – the act will spell the end of three-month or six-month limits on pre-paid vouchers or gift cards. Suppliers will be compelled to honour them for at least three years.

* A typical question

Yvette Wilsenach’s question reflects some commonly held misconceptions about the Consumer Protection Act:

“My iron is kaput after only eight months,” she wrote. “I have taken it back to Clicks with the slip and original box and they have told me that it is only guaranteed for repairs by the supplier, not for replacement.

“Yet I remember seeing something in your column about this, that one can insist on a new one, but it was probably with the new Consumer Protection Act and so does not apply yet?”

Answer: The Consumer Protection Act gives all goods sold a six-month implied warranty of quality, meaning you can return it for your choice of refund, repair or replacement in that time.

Wilsenach loses out on her bid for a new, replacement iron on two counts – first, the act does not apply to any transaction which took place before April 1, 2011, and even if it did, defective goods have to be returned within six months of purchase for the consumer to have the right to demand a replacement, if that’s what she prefers to a refund or repair.

She’d be required to produce proof of purchase.

Wilsenach’s only option is to have the iron repaired under the manufacturer’s 12-month warranty.

* If you don’t do so already, get into the habit of keeping your “slips” in a safe place – a dedicated drawer, box or file.

consumer@knowler.co.za- Pretoria News


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Anonymous, wrote

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11:37am on 14 March 2011
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When are they going to start protecting consumers from poisons in food thats fraudulently labelled all the time. If you go into any picknpay, woolworths, checkers, you name it there is MASSIVE deception going on. You see items listed on the ingredients such as 'spices' after calling the company you find out they're hiding 20 chemicals, some of them toxic under that one word... none of them having anything to do with spices. Or if you go to woolworths, all their deceptive "we're healthy" lies. Look at any of their juices. big labels saying "100% APPLE JUICE ..... (fine print lower down) 'blend'" these scum need a kick up the backside. the public are getting taken hook line and sinker.

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dont be stupid, wrote

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11:33am on 14 March 2011
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a haircut is a service, not goods.

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M F B , wrote

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11:24am on 14 March 2011
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i am a tile merchand we get customer everday asking for cheap tiles we mention to them grade 2nd or 3rd & what to accept ( colour + size) how do we protect ourself

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charpatter, wrote

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11:16am on 14 March 2011
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I keep all original packaging for guarantee period,normally a year and cellotape the till slip into the box lid. Game's till slips are printed with disappearing ink (only lasts a couple of months) so I generally photostat their slips for major purchases.

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Ann, wrote

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10:48am on 14 March 2011
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So, in theory you need never pay for another haircut?

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Anonymous, wrote

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10:05am on 14 March 2011
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A bad haircut, do I get my money back plus compensation?

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Anonymous, wrote

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10:00am on 14 March 2011
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Does this apply to Nurseries to.I am a Nursery owner how do I put,value replacement or repair or refund to a living plant once it leaves my nursery healthy and happy only to be killed by the person that has purchased it and killed it by lack of knowledge,over wateringunder watering.....or chemical burning of fertilizers.We talking living things here and not man made items made to pack up.Like to see this law go down well in a Nursery. Not in mine it wont.

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Graham F, wrote

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09:15am on 14 March 2011
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It seems that retailers will need to display the price of all their goods on sale. I believe they should already do so by law. Ome of the worst offenders in recent years is Woolworths Food. You would expect them to a leader. Every Saturday morning I buy ham at P n P northgate Hyper cold meat counter and no prices are displayed and last Saturday they had a special low price on ham but I would not have known without asking what the price is today.

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Adam, wrote

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09:10am on 14 March 2011
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Does this act also apply to the building industry? What happens when workmanship on something bought off plan, with a certain level of expectation in terms of quality, does not realise? And, if the builder fixes the issue, but it returns within 3 months? Will the buyer be able to ask for a full refund of the property, including registration costs, etc?

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