INLSA
Photo: John Yeld
The SPCA is to investigate a scheme in which live rabbits would be sold with loaves of bread for consumption to people living in townships.
This after a packaging company tipped off the anti-animal cruelty organisation following the most “bizarre” quote they had received.
The quote enquiry, sent via e-mail by Liz Jones, a production manager at Inspiration Advertising, requested a minimum of 10 000 boxes which would house a live rabbit each and a loaf of bread to be sold in townships. The e-mail read: “The recipient will slaughter the rabbit and eat it with the loaf of bread. The box will need air holes to enable the rabbit to breathe.”
It said the box should have a handle – “the cheapest would probably be to punch handles into the cardboard”. The material must be “some sort of fluted board – price sensitive flute – but strong enough to hold the rabbit and bread”.
The box would need a divider to separate the rabbit and bread.
“The base of the box will need to be lined with something that can ‘catch’ the faeces/urine and then wrap around the left overs after slaughtering and be thrown away.”
The Cape Times contacted the sender of the e-mail, Jones, who denied it was a hoax.
“I’m not involved with the rabbits. I’m only quoting the boxes for a client. I want to speak to the concerned person at the SPCA. There is no need to be concerned, there won’t be any cruelty to animals,” she said.
She refused to give any information about where the rabbits would come from or who her client was.
SPCA chief executive Allan Perrins said they would do everything in their power to ensure that the scheme doesn’t go through.
“The concept leaves me cold and disgusted,” he said. “It is unlawful to confine any animal in any space for any length of time without the animal having adequate ventilation, access to fresh drinking water, an adequate supply of appropriate food and the ability to behave naturally and instinctively. Placing a live rabbit in a sealed box in our opinion would be in contravention of the Animals Protection Act. We would consider such a deed to be a deliberate act of cruelty and totally immoral and inhumane.”
He said they hoped that members of the public would not support such a “cruel practice” and commended the packaging manufacturers for alerting the SPCA. - Cape Times
xolani.koyana@inl.co.za
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Patrick, wrote
My father in law knocked a rabbithare over and instead of leaving driving off and leaving it suffering he slaughtered it there and then and we had an AWESOME rabbit curry!!! If I could get my rabbit with a loaf of bread to soak up the sauce I'd buy it anyday!!
Andre, wrote
So, lots of people slaughter their own sheep, chicken, goat, etc. Why should a rabbit be any different?
me, wrote
Find Inspiration Advertising on Facebook and try and make a comment about this story, they just remove posts immediately. Nice one when you are happy to put your name to some scheme but then cannot take the heat. Good luck policing this Inspiration Advertising
Anonymous, wrote
Utterly, utterly appalling. How can there be claims of no cruelty to animals when there is no control over what happens to the rabbits. Never mind the fact that the entire campaignpromotion is completely gross - who gives away animals (even if they are foodlivestock) for consumers to slaughter themselves? How barbaric is this company?
Anonymous, wrote
I don't get why the animal must be made to suffer before it is killed? stuffed in a box for how long in this heat before someone butchers it? This goes for all animals used for food, it is our responsibility to make sure we know where our meat comes from and promote free range farms.
Anonymous, wrote
@ Kerry... So hunny bunny are we to assume that you are a vegan.... or you believe sheep and cows to be reptiles.... your reference to rabbits being mammals had me in stitches... did you think before you noted that... Rabbits are the easiest animal to breed for human consumption purposes i.t.o maintaining and sheer volumes... I personally keep angoras as pets but have no problem with finding alternative sustainable ways to feed hungry people. In any case its usually the Flemish giant breed thats eaten and not the cute postcard types... Perhaps you should be less Paris Hilton and more Mother Teresa in your thoughts....
Anonymous, wrote
This is beyond appalling! And how can there possibly be a claim of no animal cruelty? These people have no control over what happens to the rabbits.
Fa-mine or Fa-yours?, wrote
Well there won't be any stock-shortages, those things mate like crazy....well rabbits!
Neutral, wrote
Now, this topic has put me off Bunny Girls as well.
Carny, wrote
If God didn't want us to eat the animals, He shouldn't have made them so deeelicious!
AgentDarkTroll, wrote
Haas Bredie smaak vorentoe!
bunny chow, wrote
I hope the Scheme goes through, it is a lovely idea and why should this be a concern for the SPCA, clearly they have very little to do. There are hordes of stray dogs and cats littered all over the townships, if only the people could eat them Mr Allan Perrins. That will be inhumane wouldn’t it? It is inhumane not to feed hungry people, move over Mr SPCA CEO or the bunny gets it!
Jason, wrote
I dont understand all the noise about this...its food...and people are hungry.
Let's Be realistic, wrote
Who is the SPCA. What do they do ( apart from spend money on Bussiness class plain tickets and stick their nose where it doesn't belong). If it's not news worthy You don't hear from them. Why doesn't the SPCA help the Cats and Dogs in need, the less fortunate. They have learn from the other Org's that help cats and dogs in need. Now as to the Rabbits. Folks I eat what I kill. Some of you don't. That Springbok biltong by buy in the shop. It's Okes like us that supply it. Where do you think it comes from ? Oh, yes you pay okes like me to do the dirty work so you can have a clear conscious. Before you comment Please visit a slaughter house, any one will do. Now the Crux of the mater is. This is a 3rd World Country. People are hungry and starving. Lets get food to those people. Those living in Urban Area's can't plant veg. Animal Right, Yes by all means , but not at the Cost of Human Rights. We will all differ in opinions. But ask a starving man who needs to feed his family what he thinks of Animal Rights. To Liz: how many of these folk who have posted hear have phoned you and offer a donation to save the poor bunnies, Let me Guess: NONE. Oh, and the boxes good idea but way to costly
Anonymous, wrote
It's inhumane. There is no control over how those bunnies would be killed, like there is with sheep & cows etc. I also don't agree with chickens in cages, waiting for the day they're slaughtered. I know we eat animals, but let them have a halfway decent life and then killed in a none cruel way before we eat them. This is just plain and simple cruelty to animals. If we had giants who ate us, would you prefer a garden to run around in before taking a bullet to the brain and eaten, or would you prefer to be caged and live a dreary life before having your head chopped off?. Think people, cruelty like this is NEVER acceptable!!!.
Supersize my Bunny, wrote
On the farm we utilise the posterior set of jumpers as handles, and with a terriffic swing you make the choop-tyre of the bucky connek with the bunny's brain enclosure. This action may confuse the bunny momentarily, but all's well that ends well...
Pierre, wrote
erm..i dont think eating of rabbits are the issue here...more how to humanly transport and slaughter them
Dave, wrote
I'm always amazed at how people look down on animals, and treat them as property, just because they're considered intellectually inferior beings (they can't verbalise their thoughts and feelings). Most people fall back on ignorant sayings like "meat is meat and man must eat", without any real (not what you've been conditioned to believe) thought to what they're part of. It may be taboo, but doesn't this remind you of the Nazis and Apartheid? Do we have to actively learn nothing from history? It all comes down to "superior" beings in control of "lower" beings and exploiting their responsibility to act with empathy. It seems that humans are happy to be part of the abuse, unless they're the ones being considered "lower". If the only difference is intellect, why not eat mentally handicapped people? No doubt this way of thinking will be ignored as bunny-hugger-fanaticism, but why limit your empathy to the human species, just because it's convenient for you? Don't expect emapthy from others if you can't give it yourself.
anon, wrote
The problem I see is that the rabbits are intended to be sold LIVE. Now I've eaten chicken, cow, pig, fish and probably cat, dog and horse too without knowing it - not once have I ever been required to actually slaughter the animal.
Anonymous, wrote
Brilliant, love the comments! Come on, someone is providing HEALTHY low cost food to HUNGRY people ... who is demented enough to become a problem for that?
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