Youth expect more medals for SA

Published Jul 31, 2012

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Johannesburg - South African youth expect the country to win more medals at this year's London Olympic Games than the one medal won in Beijing in 2008, a national survey has found.

The research was done to gauge excitement about the Olympics in South Africa, consumer insights company Pondering Panda said on Tuesday.

“The majority of young South Africans are excited about the Olympics and have high expectations of South Africa's chances of improving their medal count compared to 2008, when only one medal was won,” spokeswoman Shirley Wakefield said.

A total of 2794 respondents were interviewed, using mobile phones. The results were representative of the national population. Most respondents were under the age of 35.

A total of 71 percent of respondents said they were excited about the Olympics. Less than half knew the name of paralympic runner Oscar Pistorius.

“It is clear that younger South Africans are looking forward to supporting our team. It is a great opportunity for nation building, as the enthusiasm we encountered cut across all demographic groups.” - Sapa

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