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An Australian winemaker on Friday put on the market a red so posh it comes in a sealed hand-blown glass ampoule rather than an ordinary corked bottle.
Penfold's trumpets the 2004 vintage of its Kalimna Block 42 as a “truly memorable experiential and sensory engagement” rather than just a top-shelf cabernet sauvignon.
And if you need to ask the price – 168 000 Australian dollars (about R1.4 million) a bottle – you almost certainly cannot afford it.
Only a dozen bottles are on offer and with two already spoken for, the Adelaide-based company is expecting to be out of stock soon.
To justify 750 millilitres of fermented grape juice at the price of an entry-level Porsche Boxster, Penfold's promises expert help with the pouring.
A senior manager will arrive anywhere in the world with a “specially designed, tungsten-tipped, sterling silver scribe-snap,” a tool to snap the glass container, to do the opening. – Sapa-dpa