Sony improves on waterproof technology

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iol scitech aug 20 sony experia aqua . Website screenshot

Johannesburg - Sony Mobile Communications introduces XperiaTM M2 Aqua, the first smartphone to bring Sony’s popular waterproof technology to a mid-range price-point.

Featuring Sony’s signature OmniBalance design and a 8MP camera, Xperia M2 Aqua not only brings waterproof technology to a new tier of smartphones, it improves on that technology, offering the highest waterproof rating in a smartphone.

“Xperia M2 Aqua is a significant milestone in our product portfolio as we bring yet another of our signature technologies to a new category of smartphones,” says Calum MacDougall, director of Xperia marketing at Sony Mobile.

“The popularity of Xperia M2 showed us that there was a huge demand for premium Sony features at an affordable price-point. Following consumer feedback, we’ve now taken this a step further by bringing our waterproof expertise to a mid-range smartphone for the first time with Xperia M2 Aqua. It is a smartphone that lets customers take the best of Sony technology and entertainment with them wherever they go – come rain or shine – and we are excited to bring it to market.”

Mark Fenzel, Sales Director for Middle East and Africa for Sony Mobile says, “South Africa has seen great success with previous mid-range Xperia smartphones made for extra durability. Therefore we are very excited to offer Xperia M2 Aqua with its market-leading premium waterproof design. Complete with a brilliant display, 4G speeds and a powerful processor. Xperia M2 Aqua delivers the unique smartphone experience that people can expect from Sony.”

The Xperia M2 Aqua features a Qualcomm Snapdragon 400 processor with quad-core 1.2 GHz CPUs and 4G LTE capabilities for incredible speed, allowing users to download large files and enjoy stunning visuals while capturing memories, streaming movies or playing the latest games.

The 2300 mAh battery, the highest capacity of any smartphone in its class3, makes sure you can keep going all day. Or, switch on Battery STAMINA Mode and keep your smartphone going even longer.

Sony’s smart social camera ecosystem allows your smartphone’s camera to become much more than just a way of taking pictures. Xperia camera apps like Social Live allow you to broadcast special moments live to your Facebook account whilst Picture effect and AR effect allow you to add animations and colours over your photography for a fun or nostalgic look.

To keep offering new and innovative uses for smartphone cameras, Sony is also working with third party developers to offer a growing range of new Xperia camera apps.

To download more Xperia camera apps such as Vine and Motiongraph simply go into your camera viewfinder and then click on ‘+Apps’ to see all the latest apps available on Sony Select to enhance your smartphone experience.

Drawing on years of experience in display technologies, the bright 4.8” qHD display delivers rich and vibrant colours. The high quality IPS display also delivers clear viewing from any angle for the best entertainment experience on the go.

Visit http://www.sonymobile.com/global-en/products/phones/xperia-m2-aqua/specifications/ for more details

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