Jay-Z enters videogame franchise

Comment on this story


iol scitech aug 2 Jay-Z

AP

Jay-Z is taking another step into the pro basketball realm.

Atlanta - Jay-Z is taking another step into the pro basketball realm: The Grammy-winning rapper and minority owner of the Brooklyn Nets will serve as the executive producer for the upcoming NBA 2K13 videogame.

2K Sports announced the partnership with Jay-Z on Tuesday. The rapper, who designed the Nets new logo and colour scheme, selected 24 songs for the soundtrack, and offered input for the game's interactive in-game menus and other visual presentations.

Jay-Z said in a statement that his involvement was a “unique opportunity” to collaborate and help produce NBA 2K13, the latest installment of the best-selling basketball videogame franchise. Last year's game sold more than 5 million copies.

“This has been a unique opportunity to collaborate with 2K Sports and be a part of one of the best sports videogames in history,” Jay-Z said. “NBA 2K13 will be the next evolution in sports and basketball culture, and I'm ready to usher in the new era of the franchise.”

Some of the songs featured on the game's soundtrack are Jay-Z's Public Service Announcement, Kanye West's Amazing, Coldplay's Viva La Vida, Roy Ayers' We Live In Brooklyn, Baby, U2's Shove It, Nas' The World Is Yours and an instrumental version of Meek Mill's Ima Boss. Other music acts featured are Too Short, Eric B. and Rakim, The Hours, Phoenix, Puff Daddy and the Family, Daft Punk, Santigold, The Dirty Projectors, Justice and Mobb Deep.

“He's been unbelievably involved,” said Jason Argent, vice president of marketing at Take-Two's 2K Sports. “We've had hour-long sessions and his input has been super valuable. He put together an amazing job creating the soundtrack, and was very integral in the creative visual process of the game. He's a true artist.”

The game, which will feature Kevin Durant, Derrick Rose and Blake Griffin on the front cover, is expected to go on sale October 2. - Sapa-AP

Hungry for more scitech news? Sign up for our daily newsletter


sign up
 
 

Comment Guidelines



  1. Please read our comment guidelines.
  2. Login and register, if you haven’ t already.
  3. Write your comment in the block below and click (Post As)
  4. Has a comment offended you? Hover your mouse over the comment and wait until a small triangle appears on the right-hand side. Click triangle () and select "Flag as inappropriate". Our moderators will take action if need be.

     

Join us on

IOL-Social networks IOL-Social networks IOL-Social networks IOL-Social networks