Careless twittervert a big flop

Twitter1 AFP The Twitter homepage is seen on a computer screen.

An established condom manufacturer has been slammed for posting sexist jokes on Twitter and has been accused of fuelling violence against women.

As part of a promotional campaign on Twitter, Durex South Africa ran this joke: “Why did God give men penises? So they’d have at least one way to shut a woman up.”

This prompted a flurry of outrage, some criticising the company for tweeting this on the eve of the 16 Days of Activism for No Violence Against Women and Children campaign which kicks off on Friday.

Some of the strongest opposition was posted by writer and researcher Jen Thorpe on the website feministssa.com, who alleged that the attempted humour “endorsed violence against women”.

She wrote: “Once again I was reminded that violence against women remains a joke to most South Africans, and that there is little understanding of the connection of social messages that sanction this violence (e g inviting men to use their penises as a weapon) to the violence itself.

“Durex SA, you’ve really c***ed it up here. Using one’s penis to ‘shut someone up’ sounds a lot like rape to me. If you’re not sure what the definition is, feel free to have a read of the Sexual Offences Act. Forced oral sex is rape.

“I’m not going to spend this post spewing statistics about the high incidence of violence against women, because you can read them yourself on the SAPS webpage. It is important to understand that violence against a particular group does not arise out of nowhere, and the frequent perpetration of this violence by men is not a coincidence in SA where jokes like those with the hashtag #DurexJoke are popular.

“I want to talk about this social sanction of messages that promote violence.”

In response to messages condemning the Twitter post, DurexSA posted the following apology: “We’re really sorry for causing offence today, not intentional. We believe in the rights of woman and safe sex. Thanks for putting us right.”

Durex condoms are manufactured by Reckitt Benckiser in Johannesburg. Attempts to reach various marketing executives were unsuccessful today.

Popular blogsite imod.co.za ran the following analysis after Durex’s Tweet: “I feel bad for Durex SA because I do see it as an honest mistake on their behalf, but they way in which they dealt with it was really not great; an immediate response apologising to FeministsSA might have controlled this situation a great deal better.

“I don’t excuse Durex SA at all as I think the Tweet was uncalled for, but as an honest mistake, if only they had someone who understood Online Reputation Management, they might have avoided this whole situation.”

The author, writing under the name of “Chris M” warned companies that social media campaigns could backfire.

“Think before you Tweet – Twitter is so accessible, from your mobile phone, from your laptop and even from some cars! It’s easy to just blurt out a Tweet without thinking; we’ve probably all done it, but why not be the person who doesn’t make the mistake and who thinks before tweeting, a lot of brand damage can be avoided,” the expert advised. - Cape Argus

Hungry for more scitech news? Sign up for our daily newsletter



sign up
 

Anonymous, wrote

IOL Comments
03:32pm on 25 November 2011
IOL Comments

you guys, seriously now over a comment like that when ive heard worse. geeeesh grow up already!!!! and to annon - "i bet mostly woman buy condoms"!!! so what if we do, at least we arent embarressed to buy it in the shop. I bet you have never supported Durex or used Durex in the first place!

IOL Comments

Anonymous, wrote

IOL Comments
03:11pm on 25 November 2011
IOL Comments

I think people are really bored to let a joke go this far seriously spend the time helping others and stopping real violent criminals.

IOL Comments

Anonymous, wrote

IOL Comments
03:02pm on 25 November 2011
IOL Comments

I thought it was quite funny and intended to be taken light-hearted (the joke being that woman often talk too much). Also, the oral sex could be consensual and does not necessarily imply rape?

IOL Comments

boxXx, wrote

IOL Comments
02:50pm on 25 November 2011
IOL Comments

BWAHAHAHAHAHAHAHAHAHA!!! Lighten up ppl!

IOL Comments

Anonymous, wrote

IOL Comments
02:41pm on 25 November 2011
IOL Comments

Irresponsible comments lead to inane remarks by feminist. Thank you Durex just what we need more outrage against ALL men. No such thing as bad publicity though.

IOL Comments

barbed, wrote

IOL Comments
02:42pm on 25 November 2011
IOL Comments

Vleis, I don't think Durex is to blame for it. I know you are just being honest here, but sometimes you shoud keep these things to yourself.

IOL Comments

Anonymous, wrote

IOL Comments
02:41pm on 25 November 2011
IOL Comments

Haha Vleis, the problem in your case is not the condom. Those condoms are way too small and break far too easy.

IOL Comments

Vleis, wrote

IOL Comments
02:14pm on 25 November 2011
IOL Comments

Durex condoms never fit me, even the smallest sizes are loose. I have to wear like 3 of them at once to keep them on.

IOL Comments

YASMINA, wrote

IOL Comments
02:18pm on 25 November 2011
IOL Comments

I hope the people responsible for this comment do not have female relatives and the statement comes back to haunt them.

IOL Comments

Anonymous, wrote

IOL Comments
01:26pm on 25 November 2011
IOL Comments

Seriously - I bet mostly women buy condoms... That was a pretty lame, and low, joke. I won't be supporting Durex again.

IOL Comments

Showing items 1 - 10 of 10