The rise of the ‘shopturnals’

Comment on this story
iol scitech dec 1 online shopping Reuters According to the Adobe 2014 Digital Index, US online sales came in at $2.65 billion, up 16 percent from 2013.

London - While others are asleep, more and more of us are “shopturnals” – shopping online between midnight and 6am.

Many of these shoppers are new parents. The number of baby products sold in the six-hour period has risen 78 percent over the last year, due to our increasingly 24/7 internet era.

Nursing pads and sleep trainers are the big sellers as parents go online while waiting for babies to drop off.

It also seems many of us are thinking about 50 Shades Of Grey – the erotic novel is another leading night owl item in a poll of 2,000 by Amazon, along with Zumba dance kits, Adele CDs and DVDs of Harry Potter films.

Also popular is the Gro Anywhere Blackout Blind – a useful aid for those who need help in getting to sleep.

Going online is the second most common activity for those awake in the early hours, behind reading but ahead of watching TV or listening to music. - Daily Mail

Hungry for more scitech news? Sign up for our daily newsletter

sign up

Comment Guidelines

  1. Please read our comment guidelines.
  2. Login and register, if you haven’ t already.
  3. Write your comment in the block below and click (Post As)
  4. Has a comment offended you? Hover your mouse over the comment and wait until a small triangle appears on the right-hand side. Click triangle () and select "Flag as inappropriate". Our moderators will take action if need be.

  5. Verified email addresses: All users on Independent Media news sites are now required to have a verified email address before being allowed to comment on articles. You are only required to verify your email address once to have full access to commenting on articles. For more information please read our comment guidelines