Yahoo big on desktops

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iol scitech jan 22 yahoo logo

AFP

Sunnyvale, California-based Yahoo has bought more than two dozen startups as Mayer tries to pump new life into the aging Internet pioneer eclipsed by Silicon Valley neighbour Google.

San Francisco - Yahoo was the most popular online venue visited from US desktop computers in December as modern lives increasingly revolve around using mobile devices to connect with the Internet.

Yahoo continued to hold a crown it claimed in August of last year after edging past Google in a comScore ranking of online properties most frequently visited from desktop computers in the United States.

Freshly released figures from the industry tracker show that Yahoo websites logged just shy of 195.2 million unique visitors in December while second-place Google saw about 192.3 million unique visitors.

ComScore pegged the overall US desktop Internet explorers at 224 057 million people.

The lead ranking continued to be good news for Yahoo chief executive Marissa Mayer, who moved from Google in mid 2012. But Yahoo still trails Google in revenues and advertising, particularly in the key search segment.

More visits translate into the potential to bring in more money from online ads.

Mayer has made improving Yahoo's popularity on smartphones and tablets a priority as the faded Internet search pioneer is re-invented as a “premier digital media” company.. - Sapa-AFP

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