Pretoria - The Bulls are returning to basics ahead of next year’s Super Rugby season with their latest rugby jersey resembling something more familiar to their loyal fans. Since sports apparel company PUMA took over as their technical sponsor a few years ago, the Bulls have been at the forefront of rugby fashion as their jersey changed from season to season.
Today’s jersey launch at Loftus Versfeld will be a welcome return to the old style kit: simple but still striking.
Previously the Bulls wore a jacaranda purple and pink jersey for away matches, followed by the much-talked about camouflage jersey last year.
Next year’s jersey is described as being “rich in heritage; it pays homage to the team’s loyal fans and features a striking bull’s head”. The bull’s head wraps around the player’s body to create a 360-degree effect and when the team gathers on the field, the design’s collective impression is of a herd of bulls, standing strong and unified by years of history.
“The new kit for the Bulls marks a departure from the last few seasons’ kit,” said PUMA SA marketing director Brett Bellinger.
“(We) decided it was time to return to something a little more traditional and pay tribute to the strong Bulls brand and branding that has made them the most decorated Super Rugby team in South Africa.
“We take this opportunity to wish the team well as they prepare for the upcoming season.”
Chief executive of the Blue Bulls Company, Barend van Graan, said: “It is a privilege working with partners like PUMA. They not only understand the heritage of our brand, but also share in our vision in moving our brand forward. “The team has, over the past few years, put together design concepts that have truly managed to set us apart from other sporting teams, and their 2015 design is no different…” he said.
Pretoria News