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Kim Kardashian is sickened by racism.
The 'Keeping Up With The Kardashians' star - who has 11-month-old daughter North with her fiancé Kanye West - has turned her hand to political activism after "personally" experiencing acts of discrimination and realising how prevalent it is today's world.
She wrote in a heartfelt post on her blog: "To be honest, before I had North, I never really gave racism or discrimination a lot of thought. It is obviously a topic that Kanye is passionate about, but I guess it was easier for me to believe that it was someone else's battle.
"But recently, I've read and personally experienced some incidents that have sickened me and made me take notice. I realize that racism and discrimination are still alive, and just as hateful and deadly as they ever have been."
Kim, who is of Armenian descent, could be referring to an incident earlier this year when she was shockingly called a "n****r lover" by a teen on the streets of Beverly Hills, prompting Kanye to come to her defence and allegedly beat up the boy.
The 33-year-old beauty is determined to fight all kinds of discrimination and make a difference so that her daughter can grow up in a world free of prejudice.
She added: "I feel a responsibility as a mother, a public figure, a human being, to do what I can to make sure that not only my child, but all children, don't have to grow up in a world where they are judged by the color of their skin, or their gender, or their sexual orientation.
"I want my daughter growing up in a world where love for one another is the most important thing."
While Kim is yet to decide how to take action, she thinks talking honestly about the issue is the first step.
She added: "So the first step I'm taking is to stop pretending like this isn't my issue or my problem, because it is, it's everyone's ...
"It is our responsibility to give them a voice and speak out for those who can't and hopefully in the process, ensure that hate is something our children never have to see."