With the track itself entitled S&M Rihanna's new video was never going to be tame. But the pop star has really pushed the boundaries in her latest offering, which is strictly adults only. Throughout the video Rihanna is seen poking fun at the media, with the plot set in a mock press conference. It opens with the 22-year-old dressed in newsprint being dragged into a room full of journalists. She gives an interview from behind a plastic sheet as the reporters scribble away while wearing ball mouth gags. Soon they are bound by latex tape and lying on mattresses as Rihanna, now wearing latex underwear, writhes around on top of them and whips them as they squirm, according to Daily Mail.
Gossip blogger Perez Hilton even makes an appearance, being led on a leash by the singer, who treats him as a pet while whipping him outside a suburban house.