This April 28, 2017 photo shows Jon Payson, owner of The Chocolate Room in Brooklyn, N.Y., explaining how he and his wife started the business in a chat with a group on A Slice of Brooklyn's chocolate tour. The Chocolate Room is one of a number of stops on the tour. In addition to chocolate samples to taste, the tour offers a peek at the chocolate-making process and neighborhood visits. (AP Photo/Beth J. Harpaz)
This April 28, 2017 photo shows Jon Payson, owner of The Chocolate Room in Brooklyn, N.Y., explaining how he and his wife started the business in a chat with a group on A Slice of Brooklyn's chocolate tour. The Chocolate Room is one of a number of stops on the tour. In addition to chocolate samples to taste, the tour offers a peek at the chocolate-making process and neighborhood visits. (AP Photo/Beth J. Harpaz)
This April 28, 2017 photo shows a cacao pods displayed at Raaka Chocolate in the Red Hook section of Brooklyn, N.Y., one of a number of stops on A Slice of Brooklyn chocolate tour. In addition to chocolate samples to taste, the tour offers a peek at the chocolate-making process and interesting neighborhoods along with insight into how some of the chocolate-makers got started. (AP Photo/Beth J. Harpaz)
This April 28, 2017 photo shows a cacao pods displayed at Raaka Chocolate in the Red Hook section of Brooklyn, N.Y., one of a number of stops on A Slice of Brooklyn chocolate tour. In addition to chocolate samples to taste, the tour offers a peek at the chocolate-making process and interesting neighborhoods along with insight into how some of the chocolate-makers got started. (AP Photo/Beth J. Harpaz)
This May 28, 2017 photo shows the exterior of Jacques Torres, a chocolatier in the DUMBO section of Brooklyn, N.Y., with the cables of the Brooklyn Bridge visible in the distance. Jacques Torres is one of the stops on A Slice of Brooklyn's chocolate tour. In addition to chocolate samples to taste, the tour offers a peek at the chocolate-making process and interesting neighborhoods along with insight into how some of the businesses got started. (AP Photo/Beth J. Harpaz)
This May 28, 2017 photo shows the exterior of Jacques Torres, a chocolatier in the DUMBO section of Brooklyn, N.Y., with the cables of the Brooklyn Bridge visible in the distance. Jacques Torres is one of the stops on A Slice of Brooklyn's chocolate tour. In addition to chocolate samples to taste, the tour offers a peek at the chocolate-making process and interesting neighborhoods along with insight into how some of the businesses got started. (AP Photo/Beth J. Harpaz)
This April 28, 2017 photo shows William Widmaier operating a machine that wraps chocolate bars at Raaka Chocolate in the Red Hook section of Brooklyn, N.Y. Raaka is one of a number of stops on A Slice of Brooklyn chocolate tour, which offers chocolate samples to taste along with visits to different neighborhoods and insights into how some of the businesses on the tour got started. (AP Photo/Beth J. Harpaz)
This April 28, 2017 photo shows William Widmaier operating a machine that wraps chocolate bars at Raaka Chocolate in the Red Hook section of Brooklyn, N.Y. Raaka is one of a number of stops on A Slice of Brooklyn chocolate tour, which offers chocolate samples to taste along with visits to different neighborhoods and insights into how some of the businesses on the tour got started. (AP Photo/Beth J. Harpaz)
This April 28, 2017 photo shows a display of chocolates at Jacques Torres, a chocolatier in the DUMBO section of Brooklyn, N.Y. Jacques Torres is one of the stops on A Slice of Brooklyn's chocolate tour. In addition to chocolate samples to taste, the tour offers a peek at the chocolate-making process and interesting neighborhoods along with insight into how some of the businesses got started. (AP Photo/Beth J. Harpaz)
This April 28, 2017 photo shows a display of chocolates at Jacques Torres, a chocolatier in the DUMBO section of Brooklyn, N.Y. Jacques Torres is one of the stops on A Slice of Brooklyn's chocolate tour. In addition to chocolate samples to taste, the tour offers a peek at the chocolate-making process and interesting neighborhoods along with insight into how some of the businesses got started. (AP Photo/Beth J. Harpaz)
This April 28, 2017 photo shows a group from A Slice of Brooklyn chocolate tour on a visit to Raaka Chocolate in the Red Hook section of Brooklyn, N.Y. Facilities manager Sophie Berman is shown discussing the chocolate-making process, wearing a green cap. Raaka is one of several stops on the tour, which offers chocolate samples to taste along with visits to interesting neighborhoods and insight into how some of the businesses on the tour got started. (AP Photo/Beth J. Harpaz)
This April 28, 2017 photo shows a group from A Slice of Brooklyn chocolate tour on a visit to Raaka Chocolate in the Red Hook section of Brooklyn, N.Y. Facilities manager Sophie Berman is shown discussing the chocolate-making process, wearing a green cap. Raaka is one of several stops on the tour, which offers chocolate samples to taste along with visits to interesting neighborhoods and insight into how some of the businesses on the tour got started. (AP Photo/Beth J. Harpaz)
This April 28, 2017 photo shows a worker at Li-Lac Chocolates' factory in Industry City in Brooklyn, N.Y. Li-Lac is one of a number of stops on A Slice of Brooklyn chocolate tour, which offers chocolate samples to taste along with visits to different neighborhoods and insights into how some of the businesses on the tour got started. (AP Photo/Beth J. Harpaz)
This April 28, 2017 photo shows a worker at Li-Lac Chocolates' factory in Industry City in Brooklyn, N.Y. Li-Lac is one of a number of stops on A Slice of Brooklyn chocolate tour, which offers chocolate samples to taste along with visits to different neighborhoods and insights into how some of the businesses on the tour got started. (AP Photo/Beth J. Harpaz)
This April 28, 2017 photo shows a group on A Slice of Brooklyn chocolate tour looking through a window as chocolates are made at Li-Lac Chocolates' factory at Industry City in Brooklyn, N.Y. Li-Lac is one of a number of stops on the tour, which offers chocolate samples to taste along with visits to different neighborhoods and insights into how some of the businesses on the tour got started. (AP Photo/Beth J. Harpaz)
This April 28, 2017 photo shows a group on A Slice of Brooklyn chocolate tour looking through a window as chocolates are made at Li-Lac Chocolates' factory at Industry City in Brooklyn, N.Y. Li-Lac is one of a number of stops on the tour, which offers chocolate samples to taste along with visits to different neighborhoods and insights into how some of the businesses on the tour got started. (AP Photo/Beth J. Harpaz)

NEW YORK  — A tour for chocolate lovers in Brooklyn, New York, isn't just about tasting the final product. It also gives a peek at factories, neighborhoods and even business plans.

The chocolate tour offered by A Slice of Brooklyn takes visitors to four chocolate-makers around Brooklyn. "I love chocolate," said Christine Dietz of San Diego, who was treated to the tour by friends throwing her a bachelorette party in New York. "But it's really cool that we also get a bit of a tour of the city."

EDUCATING CONSUMERS

"Customers care about what they put in their mouths — especially millennials and GenXers," said Pam Williams, founder of the online academy

And while everybody knows that wine comes from grapes, "very, very few actually understand that chocolate comes from the seeds of a tree," said Williams, who is also co-founder of the Fine Chocolate Industry Association. Inviting customers "into the factory to see the beans and the machinery that turn those beans into chocolate is a very good way to educate consumers on fine chocolate."

FROM HERSHEY'S TO HIPSTERS

The granddaddy of U.S. chocolate tours

But chocolate tours are offered in many other destinations around the country, from factories to visits with artisanal chocolatiers. Just be sure to plan ahead, as some tours are offered only on certain days and times and some require reservations. Some are free, but others are pricey. The Brooklyn tour is $50.

Mars Chocolate (makers of M&Ms, Snickers and Dove) offers tours and tastings of its Ethel M premium chocolate brand at the

Theo Chocolate welcomes more than 50,000 visitors a year to its

In Oregon, Portland Walking Tours'

Lake Champlain Chocolates offers

In Somerville, Massachusetts, Taza Chocolate offers an

In Connecticut, you can even

At Dandelion in San Francisco,

In Santa Fe, New Mexico, the

In the hipster 'hood of East Nashville, Tennessee, Olive & Sinclair offers a

Never mind beignets and pralines: The

In North Carolina,

Even in New York, A Slice of Brooklyn only skims the cream off the city's chocolate offerings. Consider tours at

SLICE OF BROOKLYN TOUR

First stop on A Slice of Brooklyn's chocolate tours is

In Red Hook, a working-class waterfront area of modest homes and warehouses, the tour strolls to a pier with a view of the Statue of Liberty before hitting

And for those who love the idea of touring Brooklyn, A Slice of Brooklyn also offers pizza tours and Christmas lights tours.

Source: AP