Airline finds magic in Hobbit safety video

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iol travel nov 2 hobbit video www.youtube.com The hobbits themselves would be proud. After all, author J.R.R. Tolkien created the mythical creatures as risk-averse.

Wellington - Perhaps hairy-footed hobbits can teach us all something about safety.

Most regular travellers pay little attention to those snooze-inducing inflight safety videos. But Air New Zealand has found some magic by celebrating the upcoming premiere of the first in the Hobbit movie trilogy.

The airline's four-minute safety video featuring the character Gollum and film director Peter Jackson got more than 2 million hits on YouTube within a day of its posting. The carrier calls itself “the airline of Middle-earth” and cabin staff appear in the clip as film characters.

The hobbits themselves would be proud. After all, author J.R.R. Tolkien created the mythical creatures as risk-averse.

Two of the author's great-grandsons even make cameos. Royd Tolkein appears wearing prosthetic feet.

Big and hairy, of course. - Sapa-AP

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