DURBAN - Jerry Mpufane has been appointed as the new South African Tourism Hub Head for USA and Canada.
Mpufane is taking over the position from Bangu Masisi whose term in office has come to an end.
Mpufane will be based at the South African Tourism office in New York and will lead a capable team that is responsible for driving growth into South Africa from this region.
The North American region is a key market for SA Tourism, accounting for just over 4 percent (445 000) of international visitors to South Africa in 2018. In the next three years, arrivals from this region is expected to grow to 665 000 - a 14.3 percent year-on-year growth with revenue of R15.8 billion in 2021.
"Jerry’s appointment comes at a time when as a direct result of responding to our President’s call to create sustainable jobs through increasing Tourism to South Africa and we are looking to further strengthen our growth strategies in the North American market and maximize the region’s huge travelling potential," said, Sisa Ntshona, SA Tourism Chief Executive.