DURBAN - Edgars launched a new ‘open experience’ concept store at the Fourways Mall, an inspiring space for all South Africans who want to express themselves through fashion.
Since Edgars re-launched the brand last year, the retailer has been collaborating with South African culture and actively encouraging authentic self-expression.
Working closely with design-and-build focused agency Design Partnership, the retailer has created an environment that goes beyond the transaction, setting an enticing stage for meaningful and memorable experiences.
The Edgars Fourways Mall store front opens up completely, effortlessly inviting people to move into the store and participate in the Edgars experience – nothing less than an 8,000 sqm space of fashion, beauty, and homeware.
A bespoke Mugg & Bean coffee shop in the central square heightens the concept of creating entertainment through shopping and socialising. This beautifully designed space invites customers to take a little time out without having to leave the store.