Gold Brands inks franchising deal

Chesanyama is owned by Gold Brands.

Chesanyama is owned by Gold Brands.

Published Feb 6, 2017



– Alt-X-listed Gold Brands Investments has concluded a

franchising deal with a UK restaurant operator Casual Dining

Group (CDG).

CDG operates

restaurant businesses Bella Italia, Café Rouge, Las

Iguanas and Belgo.

Gold Brands

Investments will exclusively introduce these brands to South Africa,

with the first store scheduled to open during the course of 2017 and a

minimum of 20 opening across the country in the next five years.

The agreement is in line with Gold Brands’ vision of become the leading

franchise company, both within the South African market and

internationally, by offering their customers unique and authentic brands

with unbeatable value, it says in a statement issued on Monday.

The CDG brands

are complementary to Chesanyama, it says.


new partnership will see Gold Brands’ exposure in these

markets increasing further. As part of the deal, all products will

continue to be sourced from local suppliers to deliver CDG’s recipes.”

The agreement

also supports CDG’s international franchising expansion strategy, and is

anticipated to present growth opportunities for Gold Brands’ home grown

brands in new markets, Gold Brands says.

Read also:  Gold Brands: Chesanyama spurs group's profits

Gold Brands CEO Praxia Nathanael

says “we believe that this

partnership with CDG will deliver on a real need in the South African

market where customers want new, interesting and exciting dining

experiences. CDG’s restaurants fit, too, with Gold Brands’

existing brand portfolio and follows our proven track record in delivering

relevant new concepts.

“This deal follows the consolidation of our Chesanyama store base,

which will see us enhance the quality of our franchise network and

deliver the best possible experience to our customers. With this process

in place, combined with CDG’s proven concepts, we see exciting growth

opportunities for the company.”

Nathanael adds Gold Brands will work closely with

CDG to localise the outlets.




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