Cape Town - Independent Media Chief Digital Officer Anthony Robinson on Thursday announced that the company has released an advanced IOL mobile site for smartphones.
The launch of IOL mobile is in line with Independent's strategy to provide news to the increasing mobile smart phone users on the African continent. All statistics are indicating that smartphone usage on the African continent is growing at a rapid rate. An increasing number of African users have smartphones and IOL mobile will allow the company to extend its news provision to such users on the African continent and allow advertisers to bundle their products with our print, digital and mobile platforms.
Smartphones are set to become the primary device for accessing the internet in Africa, and on Thursday (August 28, 2014) Independent Media launches IOL Mobile, which will offer its users the fastest and simplest reading experience possible.
Benchmarked in terms of speed against leading international news sites, IOL Mobile will provide readers of IOL, South Africa's premier online news source, with a site that has been optimised for smartphone viewing and navigation.
Independent Media for some time has been lagging in terms of technology and digital investment, but its new shareholders are committed to revitalising the company, especially through investments in digital technology.