CAPE TOWN - Memphis Meats aims to turn around the future of the meat industry through its meat production without having to slaughter animals.
A consumer analyst at GlobalData, Chris Lo notes that the new products will not be ready to enter the market until 2021.
International investors and venture capital companies have eyed investment opportunities in this emerging sub-industry.
Memphis Meats - a Silicon Valley-based group is backed by Bill Gates, Richard Branson, Cargill, former General Electric CEO, Jack Welch, and led by DFJ Venture Capital Group.
This 'clean meat' company says it has already produced beef, chicken and duck directly from animal cells, without the need to raise and slaughter animals.