CAPE TOWN – Liquid Telecom announced that it has appointed Mohamed Abdel Bassit its new Regional Chief Executive for the Middle East and West Africa (MEWA), effective January 1, 2019.
Based in Cairo, Bassit will oversee the group’s expansion further into MEWA following the recent news that it is investing $400m in the Egyptian market and has completed the first fibre network to stretch all the way from Cape Town to Cairo.
Bassit will also explore new market opportunities in West Africa as Liquid Telecom begins expanding its service offering into the region.
The Regional Chief Executive of MEWA is a new position within Liquid Telecom and forms part of the group’s wider digital transformation strategy.
Ahmad Mokhles, Group Chief Operating Officer, Liquid Telecom said: “The MEWA region is home to some of the fastest growing economies in Africa and we are delighted to bring on-board Mohamed Abdel Bassit to help accelerate our expansion into these markets. He is a highly experienced telecoms executive with extensive local knowledge that will help guide us to success in these regions.”