One million customers sign up for Checkers Xtra Savings in the first week

Cash-strapped South Africans looking to get extra mileage out of their shopping experience can now sign up to Checkers new loyalty card launched this week, which offers savings of up to more than 1000 products every month. Image: Supplied.

Cash-strapped South Africans looking to get extra mileage out of their shopping experience can now sign up to Checkers new loyalty card launched this week, which offers savings of up to more than 1000 products every month. Image: Supplied.

Published Oct 21, 2019

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JOHANNESBURG - Checkers today signed up the millionth customer to its new Xtra Savings programme, just a week following its launch on Monday 14 October.

Checkers says that the Xtra Savings card is helping consumers to make huge savings in tough economic times and discounts are clearly marked in store. 

Checkers introduced its Xtra Savings card to demonstrate its loyalty to customers. There are NO points. NO tiers. NO levels. Just instant cash savings on groceries and drinks.

With Xtra Savings customers get extra cash savings on more than 1,000 products every month just by swiping their card at the till. Discounts are clearly marked in store, and savings automatically reflect on the till slip. 

Other benefits include:

- Cash savings on specially marked products every week

- Personalised offers on products you buy and love

- Birthday surprises and special perks

- VIP previews of upcoming offers and promotions such as Black Friday

- Automatic entries into store competitions and a chance to win free shopping every time you swipe

- Make every swipe count as Checkers will donate to beneficiary organisations that fight hunger

“The success of the Xtra Savings programme will be the in its simplicity,” explains Neil Schreuder, Chief of Strategy & Innovation for the Shoprite Group. 

“We offer a seamless sign up process with instant savings on relevant products. Customers want transparent incentives and that's what we’re giving them.”

Customers can sign up quickly for Xtra Savings for free in-store or by using any of the following paperless channels:

- Add Checkers (+27-87-240-5385) as a WhatsApp contact and say “Hi!”

- Scan the QR code on the back of your Xtra Savings card (available in store) and sign up online

- Dial *134*885*CARDNUMBER# and follow the prompts

- Download the Checkers app from your app store.

Visit any Checkers, Checkers Hyper or Checkers Liquorshop and pick up a card to start getting real rewards. 

BUSINESS REPORT ONLINE 

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