PMI yesterday launched the latest version of its “smoke-free product”, IQOS 3 in South Africa. The product offers adult smokers a better alternative to a cigarette. The industry has called on the government to better regulate the roll-out of reduced risk products (RRPs) to increase their uptake.
Marcelo Nico, the managing director at Philip Morris South Africa, said regulation was required to provide clarity and clear the path for a roll-out plan of RRPs.
“We see smoke-free products as an opportunity for harm reduction and are open to discussions with the public health community globally and in South Africa. The best thing a person can do is quit all forms of tobacco and nicotine altogether,” Nico said.
In South Africa, e-cigarettes are not covered by the Tobacco Products Control Act, or by the Medicines and Related Substances Control Act.