DURBAN - AB InBev has brought two Belgian beers, Leffe Blonde,and Hoegaarden to the South African market.
Leffe Blonde, the most popular beer style in the award-winning Leffe beer range, and Hoegaarden, the most awarded wheat beer in the World Beer Cup history.
Leffe Blonde is made using the finest natural ingredients and top fermentation brewing techniques. Leffe has a fascinating history dating back to 1240, when it was produced by Belgian monks living in the Notre-Dame de Leffe.
Due to the French Revolution the brewery closed in 1809, and although the abbey was re-established in 1929, the brewery remained derelict. In the 1950s, the abbey’s Father Abbot Nys, upset about the brewery’s slow decline, vowed to bring the Leffe beer back. He set about the challenge with master brewer Albert Lootvoet and established the beers, which AB InBev has made world renowned.
"Leffe Blonde is an authentic blonde abbey beer which is full bodied and multi layered with hints of vanilla and clove, with a slight bitterness," said Vijay Govindsamy, High End Marketing Director. It has an alcohol content of 6.6 percent.