Johannesburg - Hundreds of coffee lovers queued early Thursday in an upmarket Johannesburg shopping centre as international chain Starbucks opened its first cafe in sub-Saharan Africa.
The US-based global brand plans to open 12-15 more stores in South Africa over the next two years, with a long term plan of up to 150 outlets.
“The timing is right. We are going to offer coffee lovers a special experience,” said Carlo Gonzaga, chief executive of Taste Holdings, the local partner of Starbucks Coffee Company.
The cafe's first customers formed a long line at Starbucks' doors in the Rosebank shopping centre before the opening at 7:30 a.m.