INTERNATIONAL - The Radisson Blu hotel group, making reference to a report done by comScore, said the number of web users globally surpassed the number of desktop users in 2014.
People falling in the age group of 18-24 makes use of mobile apps more than any other age group, this closely followed by age groups 25-34 and 35-44 years.
A statement by the hotel group stated, "While no hotel would dream of operating without a website, they have been slow to target their customer base with the technology interface they prefer to use - apps."
The hotel group, however, has foreseen their customers' needs and created an hotel app that makes their experiences better, more comfortable and efficient.
The bespoke 'One Touch' app streamlines all aspects of the hotel's guests' transactions and their interactions.
This app will be available for Android and Apple devices, it will provide access to a variety of hotel and location services as a means to make bookings and planning by guests' fast and friendly.
Once downloaded the app can be used to access services at any Radisson Blue hotel around the world and have 24/7 Direct access to the hotel's services, which includes Pre-Arrival, Guest Services, Concierge, Room Service, Transportation, and Health &Fitness.
The app is not only beneficial to guests but also to hotel staff, allowing them to communicate with guests during their stay, offer any on-site promotions and directing their guests to restaurants, bars and activities.
General Manager of the Radisson Blu Gautrain Hotel, Werner Geere said: "We know that nothing replaces the service experience of interacting with well-trained, professional hotel staff, but we also know that in an increasingly online world, many people prefer to manage their lives - and their travel - through a device."
"For this reason, we are proud to be able to offer our guests such an advanced interactive experience, ensuring that however they prefer to interact with us, we are available to them - as well as providing a host of additional benefits," he added.
The app has a module dedicated to meeting coordination, which can be made available to targeted events audiences, this allows the creation of special menus, agendas, presentations, invitations, offers, calender's, networking and so much more.
"With so many of our guests being business travellers, it is important that our app speaks to their specific needs and with the fact that no two events are alike, we knew that the app had to be customisable to offer our business guests the kind of tailored information that was relevant to them," Geere concluded.