Telkom has set itself a goal of changing public perceptions of the group from a fixed-line monopoly to a market leader.
The organisation already holds market dominance in its extensive telecoms infrastructure, the backbone for the country’s telecoms needs, but has acknowledged there are areas where it has left gaps for competitors to take advantage.
Brian Armstrong of Telkom’s enterprise markets division said yesterday that areas the fixed-line incumbent needed to improve included faster delivery of innovation to the market, “flawless service” and customer communication.
Telkom ran a road show two weeks ago for customers as part of efforts to revitalise the firm.
While Telkom Business had a direct relationship with 400 000 customers, it needed to deepen it and evolve products, Armstrong said.