CALIFORNIA - Apple has launched a new feature for the App Store, giving you the ability to pre-order apps and have them automatically download upon their release.
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A developer will now be able to put their app in the App Store up to 90 days in advance of its release, rather than only being able to publish their app when it’s ready to launch. Once it’s up, customers will be able to choose to pre-order it and have the app delivered when it’s ready.
The feature is available on all iterations of the App Store, so iOS, macOS, and even tvOS apps can all be offered for pre-order. Developers can offer both free and paid pre-orders. If the price changes during the pre-order period, customers will be charged for the lower amount: the price they pre-ordered it at, or the price at the launch.
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They won’t be charged until the app downloads. This feature is a good advantage if a developer is trying to draw attention to their new app.
Google has offered a similar feature for a couple years now, However, it only allows customers to “pre-register” for an app release and not pre-oder for purchase.