CAPE TOWN - South Africans can now conveniently buy and sell art with a mere swipe from right or left, on the newly launched app, Exhibid.
Exhibid was launched in November this year after two years in development. It aims to connect artists and art lovers to each other.
The app was created in a bid to make art buying and selling as easy as online dating.
It uses the principles behind dating sites such as Tinder where a "swipe right" will add a piece of art to the user's favourites and a "swipe left" will remove an artwork from view.
"I’ve always believed that finding the right artwork is like falling in love, in that it is incredibly difficult', said Exhibid creator and artist, Cedric Vanderlinden.
The app also utilises GPS technology which helps to serve up all the artworls that are available in a user's immediate geographic area.
"In both instances, you have to meet the right person at the right time in the right circumstances, which is almost impossible", said Vanderlinden, adding that South Africa’s vast geographic area compounded the problem.
Visual artists also face other deterrants such as the lack of exposure to exhibit therir work.
"Galleries act as tastemakers and gatekeepers and they wield an enormous amount of power. If you’re going to a gallery, you are seeing only a few selected artists, and from those artists you’re only seeing a few selected works. Even if you like the artist, there’s nothing to say that what he or she has on show is exactly what you are looking for", said Vanderlinden.
Art works stay on an artist's profile up to three months. Vanderlinden says this is much better than gathering dust.
Purchasing are also enabled on the app by its built-in bidding system. Potential buyers can make an offer. Once a bid is accepted, payment is made via a secre payment gateway.
Vanderlinden also encourages artists to apply for the Exhibid Exhibition Fund. The fund awards artists with R1 500 toward hosting a physical exhibition. Qualifying artists merely have to promote the app via their marketing materials and on social media.
The free Exhibid ap, developed by RRZ Innovations is available on Google Play and via the App Store.
- BUSINESS REPORT ONLINE