CAPE TOWN – The co-marketing agreement between the City of Cape Town and New York City is expected to increase the demand for travel between the two cities and assist in attracting foreign direct investment into Cape Town.
In a statement, the City of Cape Town’s mayoral committee member for economic opportunities James Vos said the partnership received an extra boost with the recent announcement of a direct flight between Cape Town and New York, which will be introduced later this year.
“Earlier this week I visited Cape Town International Airport with Cape Town Tourism CEO Enver Duminy to view the new branding that forms part of a campaign installation in promoting a partnership between Cape Town and New York City. The co-marketing agreement between the two global tourism giants is spearheaded by the respective destination marketing companies, Cape Town Tourism, and NYC & Company,” he said.
The agreement has seen the destinations collaborating by using their respective resources to market each other. Cape Town’s many attractions are displayed on bus shelters and kiosks across New York’s five districts to introduce US locals to the Mother City. Similarly, the Big Apple is highlighted to Capetonians and visitors through mobile information centres, branding on MyCiTi buses, various billboards in the Cape Town central business district, and extensive branding at the Cape Town International Airport.
According to Duminy, the objective of this partnership, which started three years ago, was to increase the demand for travel between the two cities and ultimately for a direct flight between Cape Town and New York City.