JOHANNESBURG - It is that time of year again where more than 2500 of the world’s top leaders - including heads of state, central bankers and representatives from most of the world’s top companies - converge on the little town of Davos in Switzerland to share ideas, promote agendas and generally just network.

Last year, the theme was ”responsive and responsible leadership” and it was particularly relevant given the apparent threat to globalisation from a rising tide of populism, nationalism and protectionism. Brexit, the recent election of Donald Trump and impending European elections made the theme particularly relevant.

The theme of this year’s showpiece “creating a shared future in a fractured world” suggests that the threat to globalisation remains alive and well.

While anxiety regarding a break-up of the eurozone may have subsided following various European country elections, the Trump administration stance continues to cause jitters. 

This is evidenced by the US withdrawal from the Trans Pacific Partnership and the potential withdrawal from the North American Free Trade Agreement. Trump will be attending the conference this year which should make things particularly interesting, given his strong “America first” stance.

Is Davos just an elitist “talk shop” with little impact?

As always, these conferences typically achieve no “quick fixes” but there is little doubt that a global meeting of minds and having common cause is always beneficial. A broad agreement on what the problems and opportunities are is necessary before embarking on any kind of co-ordinated solution. The real value is about making contacts, presenting cases and influencing influential people.

What does it mean from a South African perspective?

Davos has always been a great opportunity for the South African delegation to put the country’s best foot forward. Last year, then finance minister Pravin Gordhan made a very favourable impression in promoting commitment to good governance and enhancing South Africa’s appeal as an investment destination.

His subsequent dismissal unfortunately undid much of the good work achieved at the conference.

South Africa badly needs to improve its global image. It has dropped 14 places in the global competitiveness index this year (to 61st) and faces significant economic challenges.

Davos this year represents possibly the best opportunity to promote the country given the recent election of Cyril Ramaphosa as ANC president, and the apparent newfound commitment of the ruling party to root out corruption, restore good governance and roll back “state capture”.

Ramaphosa will be leading “Team SA” this year and it will be incumbent on the delegation to convince the global community that it is committed to good governance at all levels. Establishing credibility in this area is critical in boosting the country's investment destination appeal.

Mark Appleton is SA head of Multi Asset and Strategy at Ashburton Investments

ALSO READ: Full list of South Africans attending the WEF, Davos 2018


- BUSINESS REPORT ONLINE