Google unpacks its support for non-profits and small business in the country

Tech giant Google yesterday unpacked its support for start-ups, small business and non-profits in a bid to accelerate digital transformation and help South Africa’s economy recover. Photo: File

Tech giant Google yesterday unpacked its support for start-ups, small business and non-profits in a bid to accelerate digital transformation and help South Africa’s economy recover. Photo: File

Published Feb 10, 2022

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Tech giant Google yesterday unpacked its support for start-ups, small business and non-profits in a bid to accelerate digital transformation and help South Africa’s economy recover.

Google South Africa country director Dr Alistair Mokoena said non-profit organisations had tapped into $6.5 million (about R101m) in Google.org grants to bolster their work supporting under-served black youth, SMMEs and women, with skills and knowledge to improve their livelihoods.

“We are here for the long-term, and our investments and programmes are geared to support this,” Mokoena said

Non-profits had been deeply impacted by the pandemic, said Google, which announced it was awarding $500 000 in grant funding and training to the Gift of the Givers and Food for Life South Africa to support them in their economic recovery.

Start-ups in South Africa had the potential to unlock a myriad job opportunities for South Africans.

Google for Startups Black Founders Fund in Africa Program had selected 50 top Black-led technology start-ups locally and across the continent to join the programme. They would receive $50m in funding to help spur their growth as part of a broader Africa Investment Fund plan launched last year.

In the coming months, Google, in collaboration with Kiva and a financial service provider, would be disbursing $3m in loans to qualifying small businesses in South Africa, it said.

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