Kagiso Media is in discussions with interested buyers to take over part or all of its assets in the group's exhibition and events subsidiary.
The company had previously indicated that it was seeking ways to restructure its loss-making Kagiso Exhibitions & Events (KEE) business.
It started the winding down process last week by selling the Rand Show brand back to the Johannesburg Expo Centre for an undisclosed amount.
Yesterday chief executive Murphy Morobe said the company had been approached by different interested parties for KEE assets and it was pursuing different options for exiting the business.
"There are still opportunities in the events sector and some of the assets in KEE were doing well. But the question is, do we need to have a wholly owned subsidiary?" he said.
KEE has been a drag for Kagiso Media group for a while, as its events are sensitive to market changes and are affected by interest rate hikes and inflation, which erode disposable income.
Last year, the division reported operating losses of R15.5 million compared with a R1.5 million loss in 2007. Its net losses widened to R12 million from R500 000 in 2007.
It owns and manages events such as East Coast House and Garden Show, Furniture Africa, Saitex, the Durban Motor Show and Auto Africa.
Last year most of its events were affected by the economic slowdown, which led to a decrease in exhibitors and visitors.
Last year Kagiso Media bought, via KEE, a 50 percent stake in Mobil Alliance, which provides digital screen technology for large events, to enhance its chances of benefiting from the 2010 Fifa World Cup.
Rajay Ambekar, a portfolio manager at Cadiz African Harvest, said KEE had been a "lumpy" business for some time.
KEE was not Kagiso's core business, and by exiting the events and exhibition industry, the company could possibly move more into content, such as television programmes and online material, and pursue outdoor opportunities, he said.
Kagiso shares increased 0.67 percent to R12.08.