CAPE TOWN – Mastercard put the spotlight on gender diversity and female entrepreneurship at the 28th World Economic Forum (WEF) on Africa during its “Together We Lead” event.
Discussions at this event focused on challenges faced by women entrepreneurs in Africa, and the role of technology in helping drive inclusive growth in the age of the 4th Industrial Revolution.
Gender inequality has been found to be costly on a macro level. The United Nations Development Programme (UNDP) estimates that failure to integrate women into national economies costs sub-Saharan Africa countries a combined $95 billion (R1.4 trillion) in lost productivity every year.
At this year’s “Together We Lead” event Mastercard brought together celebrated women leaders to discuss the critical role of female entrepreneurs in Africa.
Amanda Dambuza – entrepreneur and author, Lee Ann Lancaster – chief growth officer of Mama Money, and Dr Adriana Marais – physicist, technologist, astronaut candidate with the Mars One Project and founder of #ProudlyHuman, joined a panel discussion hosted by Shamina Singh, executive vice president, sustainability & president, Mastercard Center for Inclusive Growth, to discuss the challenges faced by aspiring businesswomen across Africa.