CAPE TOWN – A recent survey conducted by the Franchise Association of South Africa (FASA) revealed that the franchising industry has grown from contributing 13,3 percent to the South African Gross Domestic Product (GDP) in 2017 to its current figure of 15,7 percent despite the tough economic climate and its impact on franchises.
Morne Cronje, Head of Franchising at FNB Business said, franchising is a tested business model that should be considered as a treasure trove in creating jobs and social impact for people in South Africa, amongst other things.
The recent FNB Franchise Leadership Summit unpacked key trends to look out for in 2019:
Convergence of offline and online businesses:
Online businesses are moving into the offline market while offline businesses into the online world.