Image: Woman shopping online (The Telegraph)

CAPE TOWN - E-commerce refers to the process of a consumer buying goods and a business selling goods and services online.

One advantage of online platforms are that it allows retailers to both better serve existing customers by making shopping easier for them.

It also helps a business find totally new audiences, ones that may not ever enter their physical store. 

A research report by Euromonitor International titled: Internet Retailing in South Africa, shows the latest market trends and uncover sources of future market growth for the Internet retailing industry in South Africa. 

According to the research, over the last five years online shopping revenues more than doubled from R3.6 billion in 2011 to R8.1 billion in 2016. 

The report has also revealed that Takealot is the largest online shop in South Africa

The report said Takealot’s market share in Internet retailing continues to be supported by its wide selection of products across several categories, as well as its range of delivery options.

According to the report, These are the top 10 E-commerce sites:

This years PriceCheck awards, which aims to recognise and reward SA businesses and individuals making their mark in the e-commerce and technology industries, the following accomplishments show more sites making it big in the industry.


1. Travelstart was the overall winner of the PriceCheck Tech & E-commerce Awards 2017, claiming the title of E-commerce Service of the Year.

2. Best Fintech Platform - SnapScan

3. Best Use of Tech by an NGO - Santa Shoebox Project

4. Best Delivery/Logistics Provider - PostNet

5. Best Mobile Shopping Experience - Clicks

6.Best Travel Booking Service - Airbnb

7.Best On-Demand Service - Uber

8.Best Niche Shopping Experience - Superbalist

9.Best Small Tech/E-commerce Business - The Kid Zone

10.Best Online Classifieds Service - Property24

11.Best Marketplace Platform - Bidorbuy

12.Best Customer Service - Afrihost

13. Best Female Tech/E-commerce Entrepreneur - Robyn Smith, Faithful to Nature

14.Employer of the Year in Tech/E-commerce - Yuppiechef

15.People's Choice - Takealot