INTERNATIONAL - Amazon.com Inc on Thursday introduced new Echo devices with more powerful audio in a bid to stay ahead of rivals Apple Inc and Alphabet Inc’s Google in the nascent category for voice-controlled gadgets.
The world’s largest online retailer announced updated versions of its Echo Dot and Echo Plus, as well as new devices such as a ‘smart’ microwave, the Echo Sub and the $299.99 Echo Link Amp, focused on creating better entertainment systems for the home.
The company also added a ‘Smart Plug’ product to help ease setup of these and other devices, which can be a major pain point for shoppers new to using ‘smart home’ technology.
Since we introduced Alexa in 2014, we’ve continued to add to the Echo family. Wonder if we’ll introduce anything new today? 🤔 Follow all of the news from today’s Amazon Devices Event starting at 10am PST: https://t.co/o0pGZP7RFW
— Amazon Echo (@amazonecho) September 20, 2018
